Meet the Board 


 Brian Applegarth, Founder and President

Brian Applegarth is an award winning cannabis documentarian, avid creator of forward-thinking cannabis IP, and trusted leader in the cannabis tourism, travel, and hospitality sector. Education and preservation of cannabis history and culture is at the core of his work.

 Founder and president of the California Cannabis Tourism Association, proprietor of Emerald Country Tours, and innovator of The Cannabis Heritage Trail non-profit; his mission is to demystify and normalize the cannabis conversation. Brian is an often requested speaker/presenter/moderator at industry events and conferences, both cannabis and the greater travel industry at large. Credits and features include: CBS, NBC, North Bay Business Journal, Mill Valley Film Festival, New York Cannabis Film Festival, LGBTQ Film Festival Palm Springs, High Times, Cannabis Now, multiple podcasts, interviews, radio stations, etc.

A dedicated student and avid innovator, passionate about shaping and guiding the evolution of cannabis, Brian collaborates on projects with partners and teams that are inspiring, smart, well-organized, fun, and set up for success.


Stuart Watts, Board Member

Stuart is the CEO and founder of Green Guide Tours, the first cannabis walking tour company. This leading educational experience offers donation-based cannabis walking tours in San Francisco, California. Their tours are focused on culture, community, and the evolution of the cannabis industry. It is Stuart and the CCTA’s goal to help stop the negative stigmas surrounding marijuana through education & awareness.




Amanda Reiman, Board Member

Dr. Reiman is the Head of Community Relations for Flow Kana, a branded cannabis distribution company. She is an internationally recognized cannabis expert and public health researcher as well as a leader in the field of cannabis as a substitute for alcohol and other drugs, having presented her research all over the world. Also an expert in cannabis policy on the local, national and international level, Dr. Reiman was the first Chairwoman of the Berkeley Medical Cannabis Commission and also sat on the Oakland Cannabis Regulatory Commission.





Jerred Kiloh, Board Member 

Jerred is the President of the United Cannabis Business Association and owner of The Higher Path, an award-winning medical cannabis dispensary in Los Angeles. He promotes access to good medicine with good education, with an emphasis on quality of life and wellness. Jerred is an advocate for legislative action and hopes to empower businesses to uplift the industry.




Lauren Rogers, Board Member

Lauren is the Managing Director of Recreational Embassy, a tourism marketing consultancy specialized in global marketing of travel experience in the U.S. to people all over the globe. She has experience in marketing destinations, hotels, and retail for both trade and consumer travel audiences in Asia, Europe, and Latin America. Lauren has a passion for the human connection that travel makes possible. Lauren would like to help make the cannabis tourism experience approachable, safe, and memorable for international tourists to California.