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Meet Our Team Members

Brian Applegarth
Brian Applegarth | Founder and Executive Director

Brian Applegarth has led the advancement of cannabis tourism in California. He founded the California Cannabis Tourism Association in 2017 and is a sought-after advisor for hospitality and tourism-based businesses and organizations. He works with destinations, hotels, and travel industry leaders to create customized hemp and cannabis strategies that mitigate risk and drive revenue. Brian is an international speaker and subject matter expert for the evolving cannabis and hemp opportunity in tourism. He has traveled and lived around the world, holds a B.A. from the University of California, Irvine and speaks several languages. 

Amanda Reiman
Amanda Reiman | Board Member

Dr. Reiman is the Head of Community Relations for Flow Kana, a branded cannabis distribution company. She is an internationally recognized cannabis expert and public health researcher as well as a leader in the field of cannabis as a substitute for alcohol and other drugs, having presented her research all over the world. Also an expert in cannabis policy on the local, national and international level, Dr. Reiman was the first Chairwoman of the Berkeley Medical Cannabis Commission and also sat on the Oakland Cannabis Regulatory Commission.

Jerred Kiloh
Jerred Kiloh | Board Member
Jerred is the President of the United Cannabis Business Association and owner of The Higher Path, an award-winning medical cannabis dispensary in Los Angeles. He promotes access to good medicine with good education, with an emphasis on quality of life and wellness. Jerred is an advocate for legislative action and hopes to empower businesses to uplift the industry.
Omar Figueroa
Omar Figueroa | Board Member
Omar Figueroa is a graduate of Yale College, Stanford Law School, and the Trial Lawyers College. He has also completed an Executive Education program for directors of corporate boards at the Wharton School in Philadelphia. He has more than twenty one years of experience practicing cannabis law in the Golden State. The Law Offices of Omar Figueroa is one of the leading cannabis licensing, regulatory compliance, and intellectual property law firms in California.
Yvonne Brown Bio
Yvonne Brown | Director of Events
Yvonne Brown is passionate about creating exceptional experiences through events. With over 20 years of experience in travel and events management, she has planned and produced workshops, conventions, meetings and retreats for small groups to audiences of 1,000+. Yvonne is currently the Travel and Event Director for the Glowing Goddess Getaway and Retreat Director for the Venice Retreat Center as well as a licensed Travel Agent specializing in Cannabis travel experiences.
Angelica Muhammad
Angelica Muhammad | Membership and Events
Angelica Muhammad is passionate about every aspect of hospitality. Studying Hospitality Management at the University of San Francisco, her goals are to be a part of the new emerging market of Cannabis Tourism as well as make waves in the world of event management. Angelica is currently the Special Events Director for the Campus Activities Board, planning events for her entire university population as well as a cat sitter for Kristins Kitty Care.

Advisory Board Members

Antonio Flores Bio
Antonio Flores | Advisory Board

Antonio Flores is currently the General Manager at Hotel Zeppelin in San Francisco. A rebellious hotel that celebrates San Francisco’s counterculture tradition with a mischievous approach to hospitality. Antonio brings more than 20 years of experience to his role as General Manager at Hotel Zeppelin.  Prior to joining Viceroy Hotel Group, Antonio held positions with Kimpton Hotels as General Manager at both Hotel Triton and The Prescott Hotel, both in San Francisco since 2006. He was previously with Hilton Hotels for several years in Southern California.

Jonathan Grella Bio
Jonathan Grella | Advisory Board

Jonathan Grella launched JAG Public Affairs in 2019, specializing in high-impact advocacy and communications. For the past 20 years, Grella has built a stellar reputation as a dynamic leader, communicator, and advocate across a wide array of arenas: political, corporate, association, and professional sports. For six years, Grella quarterbacked the U.S. Travel Association’s renowned public affairs operation as executive vice president, leading the association’s government relations, communications, marketing, research, grassroots and political action committee (PAC) to new heights. Since Grella’s arrival in 2013, U.S. Travel bolstered its stature and success. Under his stewardship, National Journal and APCO’s comprehensive TradeMarks study rated U.S. Travel as one of the top four associations overall and first in three categories. He has been honored as a top association advocate in The Hill for the past two years.

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